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WMW - Women & Men Wealth Brand Identity




*Concept
Yin and Yang is a symbol of the earth, the sky, of male and female, of balance and harmony. Yin and Yang always rely on each other, support each other to create a perfect whole. Everything has Yin and Yang. Yin and Yang in the Tai Chi diagram of Eastern culture are two halves of a circle, embracing each other to create perfect balance.
MWM takes the philosophy from the Tai Chi diagram to aim for a prosperous journey - WOMEN AND MEN WEALTH. Therefore, using the image of Tai Chi to describe the Yin and Yang theory according to Eastern culture, combined with the letters W, M, W is a suitable choice to represent WOMEN & MEN WEALTH.





*Logo Mark
It is a close-fitting, symmetrical, and harmonious simulation of the Tai Chi diagram. It is created by the two main letters W and M.







FOR MEN
We strive to convey a sense of masculinity and modernity in our branding for men through the use of blue and gold colors.




FOR WOMEN
For women, a gentle and soft demeanor is often associated with a delicate image, so light pink along with white would be a good choice.​​​​​​​



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WMW - Women & Men Wealth Brand Identity
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WMW - Women & Men Wealth Brand Identity

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